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We continue the sometimes joyful and sometimes painful path to try to be better human beings - this is only possible because we can rise above logic, that we find the wonder and hope, the language and words to inspire us and keep us going. Thanks for visiting.

Thursday, August 04, 2005

Customer Lifetime Value article at CRMGuru

A long time ago, in 1998, Linda Sharpe and I gave a talk in Silicon Valley about Customer Lifetime Value (CLV) that drew a record crowd to the Marketing Special Interest Group of the Software Development Forum www.sdforum.org

Since then, my understanding continues to evolve.

Customer Lifetime Value is a great way to understand how valuable your customers are as Assets.... read my latest article just up at www.crmguru.com to find out more

1 comment:

Marian said...

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