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Thursday, August 04, 2005

Customer Lifetime Value article at CRMGuru

A long time ago, in 1998, Linda Sharpe and I gave a talk in Silicon Valley about Customer Lifetime Value (CLV) that drew a record crowd to the Marketing Special Interest Group of the Software Development Forum www.sdforum.org

Since then, my understanding continues to evolve.

Customer Lifetime Value is a great way to understand how valuable your customers are as Assets.... read my latest article just up at www.crmguru.com to find out more
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