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Sunday, January 14, 2007

The History of Civilization in Seven Words

More People Pooling Resources In New Ways

These are the 7 words summing up the history of civilization. I was reminded of this remark quoted in Smart Mobs by Howard Rheingold, when I read Gerry McGovern's latest newsletter "The Web is the Organization" - this is a spin on the Sun MicroSystem tagline "The Network is the Computer". I don't know that I agree with Gerry McG's title, but he is reflecting the history of civilization summarized in these seven words, when he says: (I've created a collage from the words in his article)

"The Web has become the organization.

...a billion people with a billion things to say....a million ways to work together.

The ability to organize is .....the basis of civilization....

The Web allows for new forms of organization....

(having) a profound impact on how we live, work and play ...

Today, your office can be at Starbucks....

....work with your team using Skype....

....delivered to the highest standards without any fulltime employees;

This is a new way of working. This is different.


We don't need to be told what is cool.....

We decide. ....

We vote by visiting one website more than another,

by watching one video more than another,

by rating one book or song higher than another.

And we like it that way, and we trust each other.

According to the 2006 Edelman Trust Barometer:

• Trust in the Web as a source of information is growing, while
trust in TV is declining.

• Employees are more trusted as spokespersons for an
organization than CEOs.

• "A person like me" is more trusted than doctors, academics and
other such experts.

In the U.S., trust in "a person like me" has shown a dramatic increase from just 20 percent in 2003 to 68 percent in 2006. "

End of extended quote from Gerry McGovern's newsletter
Content management solutions: Gerry McGovern http://www.gerrymcgovern.com

Earlier this week, I wrote about the announcement by Apple Inc. of their iPhone - it continues to be a great example of the trust in "a person like me" as individuals comment and blog by the thousand on the web about the upcoming product

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