Logic and Compassion, Facts and Nurturing, Fun and Exploring - check here

We continue the sometimes joyful and sometimes painful path to try to be better human beings - this is only possible because we can rise above logic, that we find the wonder and hope, the language and words to inspire us and keep us going. Thanks for visiting.

Thursday, March 29, 2007

The Rise of the Social Customer

With a tip of the hat to Paul Greenberg (PGreenblog) and Chris Carfi (Social Customer) for a brilliant workshop on Social Media and the Age of the Customer held in San Francisco this week.

The huge take-away: The Social Customer is here.

Imagine what your worse nightmare customer might say if they had an audience of millions.

Well, they do, thanks to the Internet.


Take 3.5 minutes to view a song video which has been downloaded over 1 million times since it was published late February 2006 (updated April 10) : a proud Brand with millions of loyal customers (and thousands of employees) stunningly devastated by a song The lyrics for the song are adapted from the original song Save a Life by The Fray



A powerful 3 minutes that will change any illusion of control we might have over customers.
http://www.davidairey.com/blog/how-sony-killed-their-brand-a-case-study/


Who is the social customer? Chris nailed his manifesto up on the Internet portal August 2004:


1 comment:

Jaffe said...
This comment has been removed by a blog administrator.