Gary Lemke, the genius behind CRM Advocate was writing a series of daily columns about whether or not we need a role of "Chief Apology Officer:.
I was struck by the idea of people creating problems so they could have more apologies to make, and therefore a long list of "accomplishments".
So Gary and I had an exchange on email, where I urged him to "go all the way" in identifying the maturity level of organizations in relationship to this topic of "apology".
To get him started, I suggested this ladder:
Level 0 - ain't no need for no stinkin' apology
Level 1 - maybe we outta start saying we're sorry
Level 2 - howsabout we think about fixin summa this stuff? we're tired of hearing complaints day in day out
Level 3 - we don'have to fix it if we don't let the bad stuff happen - what we gotta do to avoid these potholes we keep falling into
Level 4 - now its pretty boring 'cause things kinda work, maybe we could make it more fun for us and our customers, after all we deal with each other every day?
Level 5 - Business is Delovely! Delightful, delectable, delirious,
delicious, it's DELOVELY. Credit to Cole Porter.
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We continue the sometimes joyful and sometimes painful path to try to be better human beings - this is only possible because we can rise above logic, that we find the wonder and hope, the language and words to inspire us and keep us going. Thanks for visiting.
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